![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/e607c107-a446-4d79-b38c-961de265f9d7_rw_3840.png?h=9a9fc0b867d4f5a639c4bf1dd5d9daa5)
Branding
Design
⌅
— A Fluency Academy é a maior escola de idiomas online do Brasil.
O processo de rebranding passou por todas as etapas: pesquisa de mercado, entrevistas com todos os públicos, construção da plataforma de marca e, por fim, identidade visual.
O novo logotipo traduz o processo de aprendizagem de um novo idioma: no início, quando ainda não temos familiaridade, o vocabulário é rígido, inflexível, angulado, desconfortável. À medida que ganhamos intimidade e confiança, a fluência ganha curvas e desenvoltura.
A nova identidade representa o protagonismo dos alunos e a multiplicidade das culturas: com uma paleta ampla, versátil e especialmente pensada para o ambiente digital. Definimos também toda a linguagem de ilustração, as submarcas de cada idioma
e o tagline “Your Life, Unlocked”.
A tipografia exclusiva foi criada mantendo as características da identidade visual, o que traz muito mais dinamismo e personalidade na construção de títulos e textos de apoio. O projeto tipográfico foi desenvolvido em parceria com a type foundry DooType.
Design
⌅
— A Fluency Academy é a maior escola de idiomas online do Brasil.
O processo de rebranding passou por todas as etapas: pesquisa de mercado, entrevistas com todos os públicos, construção da plataforma de marca e, por fim, identidade visual.
O novo logotipo traduz o processo de aprendizagem de um novo idioma: no início, quando ainda não temos familiaridade, o vocabulário é rígido, inflexível, angulado, desconfortável. À medida que ganhamos intimidade e confiança, a fluência ganha curvas e desenvoltura.
A nova identidade representa o protagonismo dos alunos e a multiplicidade das culturas: com uma paleta ampla, versátil e especialmente pensada para o ambiente digital. Definimos também toda a linguagem de ilustração, as submarcas de cada idioma
e o tagline “Your Life, Unlocked”.
A tipografia exclusiva foi criada mantendo as características da identidade visual, o que traz muito mais dinamismo e personalidade na construção de títulos e textos de apoio. O projeto tipográfico foi desenvolvido em parceria com a type foundry DooType.
⌅
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/e63235e4-58db-4239-99f7-9ce747e2208c_rw_3840.png?h=c71cfaafe13f613bb19b5deda557276d)
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