Editorial
Design
Design
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Projeto gráfico da Revista B Magazine
— Um belo dia a Bergerson Joias resolveu mudar sua principal mídia de conteúdo impresso, a Revista Bergerson.
— Depois de muitos estudos e hipóteses decidimos transformá-la de dentro pra fora. Começamos por novas editorias: as colunas sociais e os títulos convencionais deram lugar à Cultura / Arte / Estilo / Explore.
— Cada nova edição é construída a partir de um tema central, que também se conecta à coleção que a protagoniza: Herança / Singularidade / Enlace.
— Mas, sejamos sinceros, o magnetismo desse projeto mora, sem sombra de dúvidas, na diagramação. Foram embora as pequenas colunas com textos densos em corpo 9. As letras cresceram e o texto é macio, confortável, fluído. As imagens óbvias deram lugar à escolhas curiosas e provocantes. Cada página explora uma sensação diferente, o olhar demora em detalhes bem-humorados. Decisões de acabamento mudaram as dimensões da revista e o toque do papel. Com o perdão do trocadilho, completamente repaginada.
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