Branding
Design
Advertising
Design
Advertising
⌅
Mudanças genuínas acontecem sempre de dentro pra fora, nunca ao contrário.
E foi assim que tudo começou: da vontade de entender quem a GT Building era e quem ela poderia ser no futuro. Think Tomorrow. Think Climability® é a tagline que assina a campanha de reposicionamento da GT Building. O ar que expandiu os pulmões depois de um profundo mergulho na essência da marca.
Think Tomorrow é abrir as janelas para o futuro. Concretizar as ações que desde hoje viabilizam o amanhã mais sustentável. Climability® é a capacidade de adaptar os empreendimentos às condições climáticas, promessa que é materializada nos selos certificadores e na estratégia que neutraliza todas as emissões de carbono dos empreendimentos GT.
A cultura arejada se traduz numa identidade leve, com personalidade própria e significado. Criamos o Brise: símbolo inspirado na arquitetura e que representa os seis valores da empresa, chamados Pedras Fundamentais. A marca ganhou um novo tom de roxo e uma iconografia exclusiva. O tom de voz também ficou mais próximo, presente, envolvente.
E foi assim que tudo começou: da vontade de entender quem a GT Building era e quem ela poderia ser no futuro. Think Tomorrow. Think Climability® é a tagline que assina a campanha de reposicionamento da GT Building. O ar que expandiu os pulmões depois de um profundo mergulho na essência da marca.
Think Tomorrow é abrir as janelas para o futuro. Concretizar as ações que desde hoje viabilizam o amanhã mais sustentável. Climability® é a capacidade de adaptar os empreendimentos às condições climáticas, promessa que é materializada nos selos certificadores e na estratégia que neutraliza todas as emissões de carbono dos empreendimentos GT.
A cultura arejada se traduz numa identidade leve, com personalidade própria e significado. Criamos o Brise: símbolo inspirado na arquitetura e que representa os seis valores da empresa, chamados Pedras Fundamentais. A marca ganhou um novo tom de roxo e uma iconografia exclusiva. O tom de voz também ficou mais próximo, presente, envolvente.
–– E assim começou o novo capítulo da GT Building
⌅
Genuine changes always happen from the inside out, never the other way around.
And that's how it all began: from the desire to understand who GT Building was and who it could be in the future. Think Tomorrow.Think Climability® is the tagline that signs GT Building's repositioning campaign. The air that filled the lungs after a deep dive into the brand's essence.
Think Tomorrow is opening the windows to the future. Realizing the actions that, from today, make tomorrow more sustainable. Climability® is the power to adapt developments to climatic conditions, a promise materialized in certifying seals and a strategy that neutralizes all carbon emissions from GT's developments.
The airy culture translates into a light identity with its own personality and meaning. We created Brise: a symbol inspired by architecture that represents the company's six values, called Cornerstones. The brand gained a new shade of purple and exclusive iconography. The tone has also become closer, present, and engaging.
— And so, the new chapter of GT Building ha begun.
⌅
O símbolo auxiliar da marca, que constitui a estrutura visual de toda a identidade gráfica, é baseado no brise, um elemento arquitetônico que possibilita a incidência de luz e vento em uma construção, melhorando a circulação de ar e luminosidade de maneira natural. Isso contribui para estabilizar a temperatura e evitar o superaquecimento solar no ambiente.
⌅
The brand's auxiliary symbol, which constitutes the visual structure of the entire graphic identity, is based on Brise, an architectural element that allows light and wind to enter a building, improving air circulation and natural lighting. This contributes to stabilizing the temperature and preventing solar overheating in the environment.
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/94225675-5e0d-4a55-aebc-037dfa3640f5_rw_3840.png?h=986849833091dde50819dcd5ca0bca81)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/28ac9b8b-a04e-45a0-a5eb-a0cc93815fec_rw_3840.png?h=d16ddb1058ab878cf2b6087757ae25bb)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/6ccf6917-1b01-49dd-bf5e-e9ab69b288da_rw_3840.png?h=a3111122d369e298a09bd7688ec47298)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/3d999ff7-3181-4bba-b831-d278ff1fae73_rw_3840.png?h=987dc12134896dc709245cb0b08ae430)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/c28fa5f3-e563-4096-a623-7a89d58fdb9f_rw_3840.png?h=249dcef232bb0a05288c7f648363faea)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/ae475e04-3d73-488b-bac1-1d67999f84e6_rw_3840.png?h=7673c997f679eb25ab1cc661852996d9)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/24029542-0dba-4602-a7a0-ec182c9b5d36_rw_3840.png?h=9ba72d70243af61cf8a0d0099a8128ea)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/12fd3510-905c-40cf-ac81-6e689f574aec_rw_3840.png?h=5dfbdbadef2590988b0af0ee510b9688)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/716896df-1314-4041-917c-7f6205afb9d3_rw_3840.png?h=847e9e4e6c7019b415175f39e6cb881d)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/390b6234-66ba-4f08-88c2-78069ab8b9e7_rw_3840.png?h=1b6cdce604365655848317f4ef2996b3)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/0b7091af-4a81-4735-a44c-7f3754b3d6db_rw_3840.png?h=d3b70fbee12cf102b3112cc843518d66)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/6201f049-721c-4adc-9c91-14ec9807b783_rw_1920.png?h=7820b77ac24c61c2bb82235d19684c1c)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/07a9105d-7e9a-43b2-b726-11d4d8adadca_rw_1920.png?h=10b14f021d04eb7e592b6d8bff9862c8)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/57c0eaea-a38b-4203-a58a-36e830bef9fc_rw_3840.png?h=d8370dfaeba0f6175164bf0442973cdb)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/d1b78476-43bc-4d34-a1cc-d4a1a5df682e_rw_3840.png?h=571f42b1cc736cb7b5f0000bf9bef879)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/03dd6f80-1005-444f-ad37-a8175cf0604b_rw_3840.png?h=9b0e97bf2a5b07cf5182657b0571757a)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/dd4188c6-4f85-4161-9cb1-8479d57776f1_rw_3840.png?h=6ff0f0df56a9588166df46ee6f968195)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/9e861a17-3623-4197-a978-d8a8fa0382b3_rw_3840.png?h=5e7dd77a343d95158e0be8ec0c5d4307)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/f570c58c-4fc0-46f1-b20d-53e9ce8b2b22_rw_3840.png?h=dbe82d7e06047d0494f988079bcad8b0)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/eb986def-6af2-468c-bf15-a7c976fd9273_rw_3840.png?h=a44406e0e212a3e69dc75d124fce44e5)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/302635ea-7723-4557-8e17-508ce13627f6_rw_3840.png?h=f65c3fd212a4867d90841860ca12e258)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/8cab2ac8-653a-4e29-a2d9-c466ffb44ce9_rw_3840.png?h=845e62ba194999575cfb80d79bb21b16)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/64c0d478-4e47-41de-b5cd-a3805ae0962c_rw_3840.png?h=bd3af3bd6c46f429eb6b455852414228)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/b15ad5d6-cf9b-4c16-9137-78b46f989e48_rw_3840.png?h=b63417f47338abd4c6d658527d43e088)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/02cfb6df-62a0-4181-947e-a604e4d31a49_rw_3840.png?h=e34ef3103519d9234d2f03a96ef178ac)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/6bb247e9-673c-40c2-96a4-343a2bd7639f_rw_3840.png?h=7d36f65ed0473a9db304378df5ec4d70)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/f8023873-f01a-44bf-a86c-da859340e268_rw_3840.png?h=230ba7386949712fb2b5ad88936943ff)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/a307125c-24b2-401b-93ab-e295b892c1e1_rw_1920.png?h=e4e72e6c2b85b0aaa7e5f0fcb86b32ba)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/415c78e8-5d5e-47bb-b6ce-9b8c89350e37_rw_1920.png?h=a03167e2364300a3291d9beaf0ec7629)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/a60a7d10-d722-4eaf-92c7-a5a276020ed1_rw_3840.png?h=7cfcaf144f3ee3b8ec7d9e459e973e95)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/c374ee7e-a75e-416a-b5f2-ba6acaf5a5df_rw_1920.png?h=bd46f97b9e3e9f865e6f975bf33e779b)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/0f7d18e3-c4cf-4d0a-bef3-5e4dd440658a_rw_1920.png?h=e8a236019f43733d330f2bd40b73d1a6)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/512faaa1-b91f-448f-bb09-d8ee1aecda60_rw_3840.png?h=b466b70346f6d59fbcb057d86d2583fe)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/f35ce7bd-7b7c-4ce9-bd2d-fa452213ab87_rw_1920.png?h=54dabf1a98502d19128460e51ab39fce)
![](https://cdn.myportfolio.com/24427d07cb1a95cf7f5ce7ab66d13205/b43dcee8-f40e-48a5-a28b-c6ed563c35da_rw_1920.png?h=4bbf34b2ee26fe08cd5ab5c436891704)